Japan: The demand for interviews has not stopped

It’s 8.30 on Monday evening. I’ve been up since 4am, and have had 90 minutes sleep in the last 36 hours. I’m a little frayed.

My day started very early with a taxi tour of Tokyo as I tried to locate a docklands site where world media had set up satellite links in order to facilitate live interviews with aid workers about the Japan quake and tsunami.

A freezing cold morning, I had been invited to go on Australia’s high rating Channel Nine Today to talk about Save the Children’s response to the earthquake and tsunami.

A four-minute interview, it was the start of a long day of media interviews for broadcasters and newspapers all over the world.

In fact the demand for interviews has not stopped. As I write this blog post my colleague and friend Stephen McDonald, our team leader, is doing a round of interviews for BBC local radio stations in the UK. He’s been on the phone for 90 minutes.

The lesson is clear. Never underestimate media’s insatiable appetite to report disaster stories from every conceivable angle.

Without doubt though the triple whammy of earthquake, tsunami and two explosions at a nuclear reactor makes the Japanese crisis an incredibly compelling story.

All that said, it can be taxing trying to “stay on message” and to ensure all the pertinent details are imparted during media interviews such as donation hotlines and website addresses – not to mention, of course, how we’ve helped children.

But aid agencies like Save the Children know that media interest is short in covering humanitarian crises, even major ones, and therefore must pounce to ensure community engagement remains high so that we raise the funds needed to help children and families affected by disasters like the Japan earthquake and tsunami.

Please support our Japan Emergency Appeal

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  • M C Sims

    But this tells us nothing about what, if anything, STC has done in the field in the 5 days since the EQ/tsunami. I hardly feel sympathy for a man lacking sleep if he hasn’t been out into the field doing something of use. As a field soldier I find this account rather pathetic and certainly not a cash winner!

  • Minako

    I saw your interview on BBC News channel this lunch time.

    I have just offered a small donation to the charity.
    I have a friend living in Kamaishi, Iwate prefecture. She has three children and I have been trying to find out whether they were all OK. So far, no success.

    When I think about them and all children out there, it is nothing but heart-breaking.

    So I really thank you all Save the Children team in Japan for working hard every minutes to help Japanese children.

  • Gloria

    I was moved by the STC appeal, more than most.
    I have donated both on line and at my local Morrisons, who also have supported this fund – with its buckets.

    Just occasionally it would be nice to know how near the £1million or even my local supermarket has raised.

    But irrespective of money raised – the work is so essential with such young minds and bodies.

    Good luck to the people of Japan.